(click on image to enlarge)
Comments:
- Reverse bell curve
- Scores below 425 correspond to clicks that are clearly unbillable
- Spike at the very bottom and very top
- 50% of the traffic has good scores
- In this scorecard, a drop of 50 points represents a 50% drop in conversion rate: clicks with a score of 700 convert twice as frequently as clicks with a score of 650.
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