Comparing Click Scores with Conversions: Goodness of Fit

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Comments:

• Overall good fit
  
• Peaks could mean:
  
  
  1. Bogus conversions
     
  2. Residual noise
     
  3. Model needs improvement (e.g. incorporate anti-rules)
  
  
• Valleys could mean:
  
  
  1. Undetected conversions
     
  2. Residual noise
     
  3. Model needs improvement